Superbet UK: Company Overview
Superbet was founded in Romania in 2008 as a network of retail betting shops. It has since grown to more than 1,000 locations, making it the largest land-based operator in the country. The group attracted investment from Blackstone, raising over $1.5 billion and expanding into ten markets across Central and Eastern Europe. In 2025, Business Review named it the most popular sports betting brand in Romania.
Its UK operation launched in 2022 under Superbet Entertainment Limited, a Malta-registered entity. The company runs technology hubs in London, Bucharest and Zagreb, employing around 4,500 people. The group operates under a licence issued by Romania’s ONJN.
|
Founded |
2008, Romania |
|
Owner |
Superbet Entertainment Limited (Malta) |
|
Licence |
ONJN ( L1203785W001253) |
|
UK Launch |
2022 |
|
Staff |
4,500+ |
|
Markets |
10 countries |
|
Deposit Methods |
Visa, Mastercard, Paysafecard, Revolut, Apple Pay, bank transfer |
|
Min Deposit |
£10 |
|
Max Daily Withdrawal |
£45,000 |
|
Support |
24/7 live chat, email |



